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Ring shopping the way it should be.

Step-by-step expert guidance
Luxury quality rings up to 40% off traditional retail
No-fuss price matching
Free 100-day returns, exchanges & resizing

SHOP OUR RINGS

OUR MISSION

Our team has been in the diamond industry for years and we’ve seen how outdated, confusing and overpriced engagement ring shopping is.


We spent (literal) decades giving our friends and family guidance and the confidence that they were getting the best ring for their budget and thought, “shouldn’t this be standard for everyone?”

So we created Loop.

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THE LOOP DIFFERENCE

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Honest Pricing

We show you our costs and bring you luxury quality at up to 40% off traditional retail. Plus, we offer flexible financing options and no-fuss price matching.

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Diamond Concierge

Our GIA-educated industry experts help you understand your options so you get the best ring for your style, budget and relationship. No industry jargon. No commissions.

TALK TO OUR EXPERTS
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Top Quality Diamonds

You don’t have to look through thousands of diamonds. We ethically source and hand-select only the best quality diamonds that we would offer our friends and family.

LEARN MORE
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The Best. Damn. After-Care

We offer next-level after-care which includes free 100-day returns, exchanges and resizing, annual cleaning and maintenance and more. Yep, we’re in it for the long haul.

CHECK OUT LOOP CARE
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OUR ACTUAL COST BREAKDOWN

We leveraged decades of industry relationships to partner with one of the world’s leading diamond and jewelry manufacturers. This means you get direct access to luxury diamond jewelry without the traditional markups.

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In addition to giving friends & family pricing, we
offer after-care that the other guys can’t touch.

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WHY YOU SHOULD CARE
ABOUT AFTER-CARE

Other jewelry brands have after-care with tons of fine print and hidden charges for resizing, returns and maintenance. Even if they say it’s “free”, you still will have to pay for shipping and other BS costs.


Not with Loop. We’ve listened to our friends and family’s complaints about the care they received at other jewelers and designed Loop Care, an after-care program that will give you peace of mind long after you buy.

CHECK OUT LOOP CARE
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THE LOOP CARE PROMISE

Every Loop ring includes 100 day returns/exchanges, lifetime guarantee, annual cleaning & maintenance, 100 day re-sizing, and free shipping.