For years, the diamond industry was a closed-door operation that kept buyers in the dark. Then the internet happened and the industry overcompensated, overloading consumers with tons of confusing, unnecessary information.
We’ve pored over all the details so you don’t need to, and boiled it all down to just the Need-to-Knows.
The overall cut grade for our white round diamonds is a combination of polish, symmetry and the overall cut proportions. We only offer white round diamonds that are triple excellent (polish, symmetry and cut grade), because quality and sparkle matters.
Because fancy shapes such as emerald, cushion, and oval diamonds aren't calibrated in the same way as white round diamonds, we sort through and only select white fancy shape diamonds that have excellent or very good polish and symmetry.
Your ring should look beautiful on your hand or your partner’s, not just on paper. Lots of companies will flash a fancy certificate at you so you think you’re getting a fancy diamond, but there’s so much more to a diamond than its certificate.
All of our white diamonds are GIA certified, internationally recognized as the top authority in diamond grading. We still look at every single stone to make sure it’s not just good on paper. We check each one individually so we know what we’re selling you, and you know you’re always going to get a beautiful diamond that looks amazing on.