rings 101 Everything you need to know, nothing you don't.

For years, the diamond industry was a closed-door operation that kept buyers in the dark. Then the internet happened and the industry overcompensated, overloading consumers with tons of confusing, unnecessary information.

We’ve pored over all the details so you don’t need to, and boiled it all down to just the Need-to-Knows.

diamond tip no.1

Spend wisely.

We want you to get the right ring for the right price, which is why Loop rings go for an average of 30% less than typical diamond retailers. We take out the middleman, expensive retail stores, wholesale margins, licensing fees, and over-the-top marketing campaigns... so what you pay for is an amazing ring, not all that other stuff. We keep our pricing competitive by leveraging our access to decades-long industry relationships, so you get a higher quality ring with sweet perks like modern design and Loop Care.
diamond tip no.2

Diamond quality matters.

We won’t sell you a poor quality diamond. We filter through all the details so you don’t have to. You really don’t need a PhD in diamond rings to find the right one, but here are some basics to keep in mind...

diamond color

Diamond color is graded on a scale from D (basically colorless) to Z (basically yellow). Our white diamonds fall between D and I, so you’ll always get a bright, sparkly diamond.

diamond cut, symmetry and polish

We only sell diamonds at the highest cut grade, because well cut diamonds sparkle more. All of our round white diamonds are Triple X (excellent cut, excellent symmetry, and excellent polish). We also offer the highest possible grade of cushion, emerald, and oval white diamonds -- Double X (excellent symmetry and excellent polish).

diamond clarity

No diamond is completely perfect, but to the untrained eye (so, basically everyone) they get pretty close. The general scale goes from “Included” (lots of imperfections called “inclusions”) to “Slightly Included,” to “Very Slightly Included,” all the way up to “Flawless.” We don’t carry anything in the lower end of that scale… because standards. And while we rarely recommend a diamond at the top end of the range (it’ll be so expensive but look the same as one a few pegs down)... we’ll be happy to supply it for you.
diamond tip no.3

It should look great.

Your ring should look beautiful on your hand or your partner’s, not just on paper. Lots of companies will flash a fancy certificate at you so you think you’re getting a fancy diamond, but there’s so much more to a diamond than its certificate.

All of our white diamonds are GIA certified, internationally recognized as the top authority in diamond grading. We still look at every single stone to make sure it’s not just good on paper. We check each one individually so we know what we’re selling you, and you know you’re always going to get a beautiful diamond that looks amazing on.

diamond shapes
Shapes! You learned them in preschool. We promise, this will be just as simple.
Circular cut with tons of faceting = All. The. Sparkles.
Rectangular cut with fewer facets. Also goes “East-West” or “North-South.”
Takes up a little more real estate on your finger. Can go “East-West” or “North-South.”
A squarish cut with rounded edges and lots of facets for extra sparkle.
Champagne diamonds have a warm light brown hue with a slight yellow glow (just like a glass of bubbly) which occurs naturally when nitrogen is trapped in the stone during formation. More nitrogen means a deeper color stone. They’re graded on their own color scale, from Light Champagne (C1 - C2) to Medium (C3 - C4), Dark (C5 - C6), to Cognac (C7). All Loop Champagne diamonds are natural and untreated with sparkling color that falls within the C3 - C4 range.
black diamonds
Like almost every black diamond used for jewelry, our black diamonds are treated to give them that mysterious deep black color. Besides standing out in the crowd, black diamonds are a great choice if you want something really special at a great price.
Nailed it!
est. ship date - Aug 24, 2018
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