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the loop story

We’re a crew of diamond industry pros on a mission. We left our corporate jewelry gigs to bring every couple the true quality, honest support, and fair prices we’ve been giving our friends and family for years.


Honest Quality

We cut out the middleman by partnering with a leading diamond and jewelry manufacturer to bring you top quality rings at a fair price.

Expert Guidance

Our easy-to-understand diamond experts will guide you through the process to find a ring that fits.

Top Tier Diamonds

We screen every diamond because certificates don’t tell the full story, (…and neither do some salespeople).
We believe that finding the right ring at the right price shouldn’t be rocket science, and that the help we give our friends and family should be standard for everyone.

So we started Loop.


Personal service, expert style advice, input from your friends and family, and beautiful inspiration to help you find the ring that’s right at prices that are fair, not inflated.
Our founders are industry veterans with over 30 years of experience who have manufactured and distributed over a billion dollars worth of product. During these years in the industry, we helped hundreds of friends (and friends of friends) who were lost in the deluge of often contradictory, and always confusing, information about diamond specs and certificates while shopping for their engagement rings.
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Every Loop ring includes 100 day returns/exchanges, lifetime guarantee, annual cleaning & maintenance, 100 day re-sizing, and free shipping.