We’re a crew of diamond industry pros on a mission: to transform every step of buying engagement rings into a simpler, enjoyable, and collaborative experience. So, we left our corporate jewelry gigs to give every couple the personal guidance & support we’ve been giving our friends and family for years.
Welcome to the Loop family.
Ring shopping, but easier.
We take out the middleman by partnering with a leading diamond and jewelry manufacturer to bring you top tier rings at a fair price — without the diamond industry BS.
Our easy-to-understand diamond experts will guide you step-by-step to find the ring you’ve been looking for. Bring us all your questions and we’ll give you honest answers. No sales pitch. Promise.
All white Loop diamonds are responsibly sourced, with the highest cut grade. Our detail-obsessed team screens every diamond individually because certificates don’t always tell the full story.
The overall cut grade for our round white diamonds is a combination of symmetry, polish, and the overall cut proportions. We only offer round white diamonds with the highest cut grade, because quality (and sparkle) matters.
Triple X for excellent symmetry, polish & cut in round, white diamonds.
Double X for excellent polish & symmetry in cushion, emerald, and oval diamonds.
Without Loop, I don’t know what I would have done - I had no idea what I was getting into, and buying a ring was a scary idea. The Loop team made it easy, answered all my questions, talked me through the process, and clearly… it worked because she said yes!
When my boyfriend got down on one knee, I was so excited, and then I saw the ring, and my jaw just dropped. It’s absolutely perfect. I get compliments on it all the time and I know I’m going to be happy wearing this for the rest of my life.
Mary D. (Matt M’s fiancée)
Your team delivered a ring that is super high quality, for less than my friend’s “diamond guy”. And, she loves it. Thanks for making this so easy.
I watch it when she shows it to people and not only is SHE glowing, but the response has been really inspiring. People f**king LOVE the ring. So many compliments on the look and shape and how much it is her.
We get it – it’s a big decision. In the meantime, we can keep you up to date with the latest from Loop.